Press-release		Mar. 19, 2010
Round table Creation of the brand: «Donetsk – business capital of Ukraine»

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In the modern world competition is regular attribute of global environment, in which it operates and develops individual cities and even regions. Strengthening of this competition makes urgent creation of the region’s brand – its positive image and accompanying series of association in the minds of people, that never even visited Donetsk region.

Round table on this topic will be start of more global project - program of creation of the brand “Donetsk - business capital of Ukraine”. Brand “Donetsk - business capital of Ukraine” is called to be a perception of the purpose and specifics of Donetsk region.

Aim of the event:
Determination of the basic components of the Brand “Donetsk - business capital of Ukraine” and plan of its promotion.

Tasks of Round table:

• To discuss possible directions of work on creating the brand of Donetsk, as the business capital of Ukraine.
• To learn the experience of foreign cities, positioning itself as a “business capital” (Frankfurt, Milan, Hong Kong).
• To develop a communication strategy of Donetsk on regional, national and international level.

Main issues:

• Territorial branding: strategy, technology, economy.
• Foreign experience of creation of “Business capital” brand.
• Analysis of nowadays Donetsk and Region (emblem of the city (region), attractions, historic sites, landmark events, logistics, hospitality sector, travel routes, condition of streets, yards, homes).
• Formation of strong sites of Donetsk region for using in economy, culture and study programs.
• Informational channels of brand promotion.
• Key innovations in positioning of Donetsk region.
• Opportunities for investments attraction.

Who will be interested:

• Leading businessmen of city and region.
• Heads of city and region Administrations, representatives of press-services.
• Representatives of non-profit organisations.
• Representatives of science and culture.

Location: Donetsk, Donbass Arena, Cheluskintsev st., 189-e.

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On participation and cooperation questions, please contact project manager Elena Kurashova by tel. +38 067 401 97 12 or по e-mail kurashova@ch.kiev.ua

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