Mar. 09, 2010
The SCM Company will be a partner of roundtable “Creation of regional brand: Donetsk – business capital of Ukraine”

On March 19 in Donetsk will be held the Roundtable "Creation of regional brand: Donetsk - business capital of Ukraine”, which will launch the global project – program of the city’ brand creation. The organizers: Donetsk Regional Council and the Conference House Company. The event will take place within the "Year of Innovation in Donetsk region" under the auspices of the Third Annual International Investment Summit.
The Roundtable Partner is SCM Company.

In the modern world competition is regular attribute of global environment, in which it operates and develops individual cities and even regions. Strengthening of this competition makes urgent creation of the region’s brand – its positive image and accompanying series of association in the minds of people, that never even visited Donetsk region.

Goal of the Event: determination of main components of the brand “Donetsk – business capital of Ukraine” and plan of its promotion.

During the Roundtable will be presented report by Jock Mendoza-Wilson, Director of International and Investor Relations, SCM Company. Mr. Mendoza-Wilson will speak about the relationship of branding and investment attractiveness of the region.
  
Besides that, in the frames of the event is scheduled the Internet Report by guru of regional branding Simon Anholt, Great Britain and other leading experts of territorial branding. To learn detailed agenda and to register you can by tel. 044 541 1838 or on the web site www.ch.kiev.ua

SCM is a professional investor that owns and controls assets in mining and metals, energy-generation, telecommunications, banking, insurance, media as well as in retail and real estate.
SCM Group includes Metinvest Holding, DTEK, VegaTelecom Group, Segodnya Multimedia, TRK Ukraina, ESTA Holding, Ukrainskiy Retail and others.
SCM is 100% owned by businessman Rinat Akhmetov.